EOC: Week 10: What Channels are you going to do to get your product noticed?

To get my product noticed the types go advertisements we will be using for the campaign are billboards and social media such as Instagram and Twitter and commercials. The billboards will be everywhere and in the best spots in town such as the Strip, Main Street, the billboards when entering Las Vegas, and cities known for housing families! With these billboards we hope to get our target market out there looking at and buying the Honda HR-V.  The commercial we have lined up is with a dark monochromatic background, the HR-V zooming by and suddenly comes to a screeching halt getting a great side view of the vehicle with the slogan written across the middle "For the Ages" with 'Honda' at the bottom of the screen. I think the mysteriousness and irieness of the commercial will make people very curious as to what kind of vehicle Honda has created and why it is "for the ages".
"Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities." Chapter 4. page 5.As for the social media aspect of it all we hope to get 'sponsored' by the websites and have our ads all over peoples news feed, this will help get the word across to some of our target market which is young women 18-24. Since most young women and now mothers use social media it would be the perfect way to get our product noticed! With all of these tactics we know that our target market and even a knew market we didn't think of will buy the HR-V.

Creative Content

I chose to make a simple billboard because I think simplicity is key. We have a side view of the vehicle since it looks good at any angle and the name of the brand, product, along with our slogan. We plan to put these in many family orientated cities and neighborhoods! "How you present an image affects the ultimate communication. An image that fills the page communicates differently than an image surrounded by a lot of blank space." Chapter. page 138. I chose to put the building behind the car because I didn't want to have the vehicle just by itself making it feel a tad bit awkward, I wanted it to have some life and give it a different feeling than the commercials, magazine ads, and social media posts will have.

Promotion

For promoting our product we are going to be putting ads in magazines and those TV billboards located in all the night life on the strip. Since our target market is mostly for younger women who do read magazines and stay in touch with the night life we think these promotions would be perfect. "A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution. The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand." Chapter 2. Page 15. With the TV billboards we hope to get at least 7-10 seconds of air time to show a short commercial or even just a photo with our vehicle in front of a monochromatic black/gray background, the slogan in semi large white lettering, and brand of our company. Simplicity can be a key to success in the advertising world because we don't want to confuse our market with what it is that we are selling, we want it to be "simple, straight forward with a no non-sense approach — Stephan Fechtor" Chapter 2. Page 20 and we think it will greatly work to our advantage.  Now for the magazine advertisements we want it to be very simple swell because like I said before we do not want to confuse our market. We are thinking of a side view of the car, door open with you able to see some of the inside features such as the leather trimmed interior, fuel gages, touch screen module in center of dashboard and many others. We want to show the market what they are getting when they purchase this vehicle! "We also believe that the best way to reach customers...is to offer them something they will value." Chapter 9. Page 162. We want to show them what they will miss if they do not purchase this vehicle.

The Big Idea

I chose the term or slogan "for the ages" because I own this car and I am almost 19 and I like to think that this car suits me very well, but I also notice that there are people of all ages driving this car which is something I really liked because this car is perfect for anyone at any age "because their support of this message is crucial to the success of efforts to change behavior among the target age groups." Chapter 10. page 206. I think what will really set us apart from other ads and vehicles is our vehicle itself. This vehicle has a million safety features such as Honda care, roadside assistance, amazing breaking system, tire pressure monitoring system, oil percentile gages, a rearview angled camera with 3 settings to get a better look at what is behind you or near you, turn signal cameras to see if anyone is in your blindspot, daytime running lights, a push to start button (only if keys are present), and much much more. Just with hearing these features I was very interested. When looking at cars people more times than others are looking for safety, they want a car they can always rely on, something to last them years and we are giving it to them. When I first heard these features at the dealership I wanted the car right away and didn't want to picture my life without this car. "Imagine the world without this product, service, commodity, or group type. Then imagine the world without this specific brand or group." Chapter 5. Page 71. Not only does the car have all these safety features it is honestly a very beautiful car that looks amazing at any angle, has amazing leather interior, great amounts of leg room, the steering wheel has controls that allow you to control the radio, take phone calls, and set your cruise control up. Our vehicle is the perfect balance of beauty, safety, and versatility. We are giving people a car to value and cherish for many years to come and that is our big idea. 

Competitive Analysis

Our 3 main competitors from first to last are Suzuki motors, Nissan Corporation, and Toyota Motors. Since Suzuki is our number 1 competitor I am going to focus on them. Our campaign will be bigger and better than Suzuki because our vehicle speaks for itself. Their features don't come close to the HR-V's. We have style from our LED brake lights to our Power moonroof. When I look at a Suzuki I don't feel like it is as comfortable as a Honda. Although both vehicles have their own pros the HR-V cannot be beat because the HR-V has more ad campaigns, and more buyers. Our technology is much more advanced than the Suzuki and I think we have a better grasp of what the people want in their vehicles and have changed the way people view cars and give them more of an imagination for the possibilities this car can achieve. "Changing a frame allows you to explore possibilities, to imagine what a brand or organization could be beyond its current personality or how it is commonly seen." Chapter 3. Page 34. We want to put ourselves in the drivers perspective and give them something they don't even know they want yet. We want to give the people something bolder, something they've never seen a Honda do before. Our engineering, body exterior and interior, our mileage ratings, fuel ratings, comfort and convenience let the HR-V speak and compete for itself. With a car like this, we don't need ads. "...a definition of the client's goals and requirements; learning about the client's business or organization, product, service, or group; determining the audience; and analyzing the competition." Chapter 1, part 2. Page 14. We touch the clients expectations greatly with our product.

Week 8: EOC Slogan + Typography

Honda HR-V, For The Ages

Honda HR-V, For The Ages

Honda HR-V, For The Ages

Honda HR-V, For The Ages

Honda HR-V, For The Ages

Week 7 EOC: The Pitch

The car I have chosen for my final project is the Honda HR-V. I chose this car mainly because I own i and because it is a very amazing car. With the Honda HR-V the target market would be for small families and young women 18-24, we think of this car as a family oriented car and for the ages. It may not look like this car would fit with young women but once you get the feel of the car and how it flows it will definitely grow on you. The Honda HR-V is a 4 cylinder, 141 horsepower, great gas mileage, starts at just $19,200, and comes in many different colors. Touch, pinch and swipe through music, podcasts and more. All you need is a compatible smartphone.The 7-inch touch screen makes it easy to access music, podcasts and more. Helps adjust brake pressure and engine power in the event of oversteer or understeer, helps prevent wheel lockup and retain steering control during hard braking. One HR-V Fits all with up to 58.8 cubic feet of cargo space, and you've got room for more than what you need. The HR-V is a cross over of style and versatility.