Week 1 EOC: Volkswagen Lemon

The Volkswagen Beetles was a car designed by Adolf Hitler during WWII for high speed and size. This ad was created by a Jewish man named Doyle Dane Bernbach after he was hired by Volkswagen to introduce the Beetle in the 60's. The ad was so radical mainly because their past ads were just informational based. The company questioned who would buy the car because it was very small, most thought it was ugly, many other manufacturers were building bigger cars, plus the car was manufactured in Germany at a plant built by the Nazi Party so they wanted an ad that would get peoples attention. Although the ad was called 'Lemon' the Beetle was far from it at the time.