EOC: Week 10: What Channels are you going to do to get your product noticed?

To get my product noticed the types go advertisements we will be using for the campaign are billboards and social media such as Instagram and Twitter and commercials. The billboards will be everywhere and in the best spots in town such as the Strip, Main Street, the billboards when entering Las Vegas, and cities known for housing families! With these billboards we hope to get our target market out there looking at and buying the Honda HR-V.  The commercial we have lined up is with a dark monochromatic background, the HR-V zooming by and suddenly comes to a screeching halt getting a great side view of the vehicle with the slogan written across the middle "For the Ages" with 'Honda' at the bottom of the screen. I think the mysteriousness and irieness of the commercial will make people very curious as to what kind of vehicle Honda has created and why it is "for the ages".
"Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities." Chapter 4. page 5.As for the social media aspect of it all we hope to get 'sponsored' by the websites and have our ads all over peoples news feed, this will help get the word across to some of our target market which is young women 18-24. Since most young women and now mothers use social media it would be the perfect way to get our product noticed! With all of these tactics we know that our target market and even a knew market we didn't think of will buy the HR-V.

Creative Content

I chose to make a simple billboard because I think simplicity is key. We have a side view of the vehicle since it looks good at any angle and the name of the brand, product, along with our slogan. We plan to put these in many family orientated cities and neighborhoods! "How you present an image affects the ultimate communication. An image that fills the page communicates differently than an image surrounded by a lot of blank space." Chapter. page 138. I chose to put the building behind the car because I didn't want to have the vehicle just by itself making it feel a tad bit awkward, I wanted it to have some life and give it a different feeling than the commercials, magazine ads, and social media posts will have.

Promotion

For promoting our product we are going to be putting ads in magazines and those TV billboards located in all the night life on the strip. Since our target market is mostly for younger women who do read magazines and stay in touch with the night life we think these promotions would be perfect. "A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution. The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand." Chapter 2. Page 15. With the TV billboards we hope to get at least 7-10 seconds of air time to show a short commercial or even just a photo with our vehicle in front of a monochromatic black/gray background, the slogan in semi large white lettering, and brand of our company. Simplicity can be a key to success in the advertising world because we don't want to confuse our market with what it is that we are selling, we want it to be "simple, straight forward with a no non-sense approach — Stephan Fechtor" Chapter 2. Page 20 and we think it will greatly work to our advantage.  Now for the magazine advertisements we want it to be very simple swell because like I said before we do not want to confuse our market. We are thinking of a side view of the car, door open with you able to see some of the inside features such as the leather trimmed interior, fuel gages, touch screen module in center of dashboard and many others. We want to show the market what they are getting when they purchase this vehicle! "We also believe that the best way to reach customers...is to offer them something they will value." Chapter 9. Page 162. We want to show them what they will miss if they do not purchase this vehicle.

The Big Idea

I chose the term or slogan "for the ages" because I own this car and I am almost 19 and I like to think that this car suits me very well, but I also notice that there are people of all ages driving this car which is something I really liked because this car is perfect for anyone at any age "because their support of this message is crucial to the success of efforts to change behavior among the target age groups." Chapter 10. page 206. I think what will really set us apart from other ads and vehicles is our vehicle itself. This vehicle has a million safety features such as Honda care, roadside assistance, amazing breaking system, tire pressure monitoring system, oil percentile gages, a rearview angled camera with 3 settings to get a better look at what is behind you or near you, turn signal cameras to see if anyone is in your blindspot, daytime running lights, a push to start button (only if keys are present), and much much more. Just with hearing these features I was very interested. When looking at cars people more times than others are looking for safety, they want a car they can always rely on, something to last them years and we are giving it to them. When I first heard these features at the dealership I wanted the car right away and didn't want to picture my life without this car. "Imagine the world without this product, service, commodity, or group type. Then imagine the world without this specific brand or group." Chapter 5. Page 71. Not only does the car have all these safety features it is honestly a very beautiful car that looks amazing at any angle, has amazing leather interior, great amounts of leg room, the steering wheel has controls that allow you to control the radio, take phone calls, and set your cruise control up. Our vehicle is the perfect balance of beauty, safety, and versatility. We are giving people a car to value and cherish for many years to come and that is our big idea. 

Competitive Analysis

Our 3 main competitors from first to last are Suzuki motors, Nissan Corporation, and Toyota Motors. Since Suzuki is our number 1 competitor I am going to focus on them. Our campaign will be bigger and better than Suzuki because our vehicle speaks for itself. Their features don't come close to the HR-V's. We have style from our LED brake lights to our Power moonroof. When I look at a Suzuki I don't feel like it is as comfortable as a Honda. Although both vehicles have their own pros the HR-V cannot be beat because the HR-V has more ad campaigns, and more buyers. Our technology is much more advanced than the Suzuki and I think we have a better grasp of what the people want in their vehicles and have changed the way people view cars and give them more of an imagination for the possibilities this car can achieve. "Changing a frame allows you to explore possibilities, to imagine what a brand or organization could be beyond its current personality or how it is commonly seen." Chapter 3. Page 34. We want to put ourselves in the drivers perspective and give them something they don't even know they want yet. We want to give the people something bolder, something they've never seen a Honda do before. Our engineering, body exterior and interior, our mileage ratings, fuel ratings, comfort and convenience let the HR-V speak and compete for itself. With a car like this, we don't need ads. "...a definition of the client's goals and requirements; learning about the client's business or organization, product, service, or group; determining the audience; and analyzing the competition." Chapter 1, part 2. Page 14. We touch the clients expectations greatly with our product.

Week 8: EOC Slogan + Typography

Honda HR-V, For The Ages

Honda HR-V, For The Ages

Honda HR-V, For The Ages

Honda HR-V, For The Ages

Honda HR-V, For The Ages

Week 7 EOC: The Pitch

The car I have chosen for my final project is the Honda HR-V. I chose this car mainly because I own i and because it is a very amazing car. With the Honda HR-V the target market would be for small families and young women 18-24, we think of this car as a family oriented car and for the ages. It may not look like this car would fit with young women but once you get the feel of the car and how it flows it will definitely grow on you. The Honda HR-V is a 4 cylinder, 141 horsepower, great gas mileage, starts at just $19,200, and comes in many different colors. Touch, pinch and swipe through music, podcasts and more. All you need is a compatible smartphone.The 7-inch touch screen makes it easy to access music, podcasts and more. Helps adjust brake pressure and engine power in the event of oversteer or understeer, helps prevent wheel lockup and retain steering control during hard braking. One HR-V Fits all with up to 58.8 cubic feet of cargo space, and you've got room for more than what you need. The HR-V is a cross over of style and versatility.

Week 6 EOC: Lady Gaga

1. House of Gaga (Lady Gaga's company/foundation) was greatly advertised when she did her tribute to Bowie at the 2016 Grammy's for Intel. In the commercial or ad she does for them she brands herself and gives her website a promotion at the end of the commercial.
2. Intel and Gaga collaborated to make the impossible possible when all of Gaga's performance was staged and made possible by the electronics of Intel. She also promotes them in their commercial. 
3. Broadcast television also was greatly promoted during the Grammy's because you can't watch them anywhere else or again. Since the market for broadcast televisions has fallen greatly due to things like tevo, phone applications, etc people aren't watching as much TV as they did back in the day and when things like this go on people are forced to watch broadcast television and watch the ads and be in the moment.

Week 5 EOC: Super Bowl Commercials

Who? Helen Mirren for Budweiser Super Bow 2016 commercial.

What? She is talking about how stupid it is that people still drink and drive in the day and age.

Where? People all over the world still drink and drive.

When? Drinking and driving can occur and be seen at any time of day, especially on days like Super Bowl Sunday.

Why? Because they think thats their only way, they don't want to spend money on a cab or an uber, most likely think that they're well enough to get behind the wheel, and most definitely don't want to go back and get their car the next day.

How? I think with this Ad, it is getting the message across that drinking and driving isn't okay and will never be okay and if you still do it then you are putting yourself, and someone else in danger.

Week 4 EOC

To me this ad means that woman are obviously still getting their periods and i think this ad is sending a beautiful body positive and intersectional ad for period friendly underwear for women and letting them know that no one should be embarrassed of their period.







Muslim women, women here in America, and women all over the world still have sexist customs pushed on them because thats how their parents did it or thats how their husband thinks. Women of today are more independent than ever and its an amazing to me that sexism and sexist customs are still alive and well. This ad just shows me how women are still viewed in this day and age.












Dove is one of those companies who makes women feel empowered no matter what shape, size, and even age! This ad is about making all women feel beautiful because when most women get olde they don't think they are as beautiful as they were when they were young. If you are 'withered' or not you are still a woman and still as beautiful as ever.

Week 3 EOC: Ethics in tobacco

HOW TO FRAME A SCENARIO

• 1. Determine the scenario: What happens in this frame?- a 'doctor/physician' is holding a pack of cigarettes
• 2. What is the setting? What are the conditions?- no real setting just what looks like the 'doctor' handing out a pack or cigarettes.
• 3. Who are the people or groups?- people who don't want to cough as much when smoking their cigarettes.
• 4. What is their point of view around this specific experience? - to let people know that LUCKIES are less irritating on your throat than others.
• 5. What are their goals?- getting people to buy their cigarette.
• 6. What are their assumptions? What are their perceptions?- that if people think they are less irritating on your throat causing you to couch less that people will buy them.
• 7. Are there conflicts? Is there cooperation?- yes there are conflicts because people will believe it and cooperate and buy the product.
• 8. What are the outcomes?- people will become curious about the product and buy the cigarettes 

Week 2 EOC: Red Bull AD

Red Bull is an energy drink company created in 1996. Red Bull is a company that focuses on bringing a new and better dynamic and really like to focus their attention on real life. They've been teamed up with Nascar, sponsor many extreme sport motorists such as Travis Pastrana and many others. Red Bull is said to be a "youthful" drink and sends their message mainly to the youth of today but seem to have changed they ways and now seem to be sending their messages to people of all ages. Red Bull obviously doesn't give you real wings but what it means is to "get your balls back" and that with red bull you can do anything which I guess is a really cool message to send to anyone at any age.

Week 1 EOC: My Voice

Growing up my parents were really poor and we had to sleep in hotel rooms for months on end and constantly stay at many different family members homes basically inconveniencing everyone around us but my parents still worked as hard as they could to give us everything we wanted whether it be a Christmas present, an education or just to keep us fed. Even though my dad never really had money to give away or share he never hesitated to help others around him who had even less than he did. Seeing my parents struggle greatly but still try to help others who had less than them has made me the person I am today.  Most people probably wouldn't say that they are happy or grateful to have been extremely poor at some point in their life but  I am, it taught me about what is truly important in life and that kindness goes a long way. Without growing up the way I did I wouldn't know the value of family or wealth and definitely wouldn't be the kind, hardworking girl that I am today and I wouldn't have learned so much from my parents. After my dad passed away a few years ago my mom knew she needed to try even harder to give my siblings and I the life she knew we deserved and now we live in huge house in a beautiful neighborhood and she did it all on her own and I couldn't be more proud of her. My dad passed away my freshman year of high school due to police brutality. I remember that night like it was yesterday, my mom cam home without him which was really unusual because they did literally everything together so when she came home and he wasn't with her I knew something was wrong. She came into the house with my grandparents and I asked her where my dad was and she looked me in the eyes and said "he's gone, they killed him" I chuckled due to shock/disbelief and proceeded to ask the question once more and she began to cry and answered the question same as before and all I remember was screaming and my family members grabbing me because I trying to run out of the house. I wanted to run because I thought if I ran then I could run away from all of my problems and everything would be okay if I did so if that makes any sense. Once it all "set in" that my dad was never coming home I stayed in my bedroom for a whole week. When I finally began to go to school again I became uninterested in everything and became distant with friends and family. I started seeing a grief therapist and things didn't seem as bad as I was making them for myself. Yes, I lost the most important man in any girls life but I know my dad wouldn't have wanted me to be as sad or "depressed" as I was, he would've wanted me to enjoy my first year of high school and that's what I did. It still hurt and felt weird that he wasn't and isn't around but like they say "time heals all wounds". I'll be honest and say that time will never heal this wound but it'll come very close to doing so. As the years go on and I go through things that I know he would've wanted to be present for such as dropping me off at my prom, my high school graduation, or even walking me down the aisle one day my heart hurts and the wound seems to get deeper even if its just for a second. I miss my dad very much, we butted heads often but he was my best friend. He taught me amazing things in his life time most of the time not even with his words but with his actions and I will thank him for everything till the day I die and I will teach my siblings who weren't fortunate enough to have gotten as much time with him as I did. By just looking at me I'm sure you wouldn't have guessed that I have been through so much in so little time which is why they say "never judge a book by its cover" because you never really know someone by just looking at the way look or act. Since when I was growing up we didn't have a lot of money I never thought my dream of becoming a stylist or designer would have come true. Usually when you're young your childhood dreams die along the way, you know like when kids dream of becoming astronauts or firemen but I'm glad mine never did and that I'm actually following through with what I've always wanted. 

Week 1 EOC: Volkswagen Lemon

The Volkswagen Beetles was a car designed by Adolf Hitler during WWII for high speed and size. This ad was created by a Jewish man named Doyle Dane Bernbach after he was hired by Volkswagen to introduce the Beetle in the 60's. The ad was so radical mainly because their past ads were just informational based. The company questioned who would buy the car because it was very small, most thought it was ugly, many other manufacturers were building bigger cars, plus the car was manufactured in Germany at a plant built by the Nazi Party so they wanted an ad that would get peoples attention. Although the ad was called 'Lemon' the Beetle was far from it at the time.