The Big Idea

I chose the term or slogan "for the ages" because I own this car and I am almost 19 and I like to think that this car suits me very well, but I also notice that there are people of all ages driving this car which is something I really liked because this car is perfect for anyone at any age "because their support of this message is crucial to the success of efforts to change behavior among the target age groups." Chapter 10. page 206. I think what will really set us apart from other ads and vehicles is our vehicle itself. This vehicle has a million safety features such as Honda care, roadside assistance, amazing breaking system, tire pressure monitoring system, oil percentile gages, a rearview angled camera with 3 settings to get a better look at what is behind you or near you, turn signal cameras to see if anyone is in your blindspot, daytime running lights, a push to start button (only if keys are present), and much much more. Just with hearing these features I was very interested. When looking at cars people more times than others are looking for safety, they want a car they can always rely on, something to last them years and we are giving it to them. When I first heard these features at the dealership I wanted the car right away and didn't want to picture my life without this car. "Imagine the world without this product, service, commodity, or group type. Then imagine the world without this specific brand or group." Chapter 5. Page 71. Not only does the car have all these safety features it is honestly a very beautiful car that looks amazing at any angle, has amazing leather interior, great amounts of leg room, the steering wheel has controls that allow you to control the radio, take phone calls, and set your cruise control up. Our vehicle is the perfect balance of beauty, safety, and versatility. We are giving people a car to value and cherish for many years to come and that is our big idea.