Competitive Analysis

Our 3 main competitors from first to last are Suzuki motors, Nissan Corporation, and Toyota Motors. Since Suzuki is our number 1 competitor I am going to focus on them. Our campaign will be bigger and better than Suzuki because our vehicle speaks for itself. Their features don't come close to the HR-V's. We have style from our LED brake lights to our Power moonroof. When I look at a Suzuki I don't feel like it is as comfortable as a Honda. Although both vehicles have their own pros the HR-V cannot be beat because the HR-V has more ad campaigns, and more buyers. Our technology is much more advanced than the Suzuki and I think we have a better grasp of what the people want in their vehicles and have changed the way people view cars and give them more of an imagination for the possibilities this car can achieve. "Changing a frame allows you to explore possibilities, to imagine what a brand or organization could be beyond its current personality or how it is commonly seen." Chapter 3. Page 34. We want to put ourselves in the drivers perspective and give them something they don't even know they want yet. We want to give the people something bolder, something they've never seen a Honda do before. Our engineering, body exterior and interior, our mileage ratings, fuel ratings, comfort and convenience let the HR-V speak and compete for itself. With a car like this, we don't need ads. "...a definition of the client's goals and requirements; learning about the client's business or organization, product, service, or group; determining the audience; and analyzing the competition." Chapter 1, part 2. Page 14. We touch the clients expectations greatly with our product.