To get my product noticed the types go advertisements we will be using for the campaign are billboards and social media such as Instagram and Twitter and commercials. The billboards will be everywhere and in the best spots in town such as the Strip, Main Street, the billboards when entering Las Vegas, and cities known for housing families! With these billboards we hope to get our target market out there looking at and buying the Honda HR-V. The commercial we have lined up is with a dark monochromatic background, the HR-V zooming by and suddenly comes to a screeching halt getting a great side view of the vehicle with the slogan written across the middle "For the Ages" with 'Honda' at the bottom of the screen. I think the mysteriousness and irieness of the commercial will make people very curious as to what kind of vehicle Honda has created and why it is "for the ages".
"Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities." Chapter 4. page 5.As for the social media aspect of it all we hope to get 'sponsored' by the websites and have our ads all over peoples news feed, this will help get the word across to some of our target market which is young women 18-24. Since most young women and now mothers use social media it would be the perfect way to get our product noticed! With all of these tactics we know that our target market and even a knew market we didn't think of will buy the HR-V.
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