EOC: Week 10: What Channels are you going to do to get your product noticed?

To get my product noticed the types go advertisements we will be using for the campaign are billboards and social media such as Instagram and Twitter and commercials. The billboards will be everywhere and in the best spots in town such as the Strip, Main Street, the billboards when entering Las Vegas, and cities known for housing families! With these billboards we hope to get our target market out there looking at and buying the Honda HR-V.  The commercial we have lined up is with a dark monochromatic background, the HR-V zooming by and suddenly comes to a screeching halt getting a great side view of the vehicle with the slogan written across the middle "For the Ages" with 'Honda' at the bottom of the screen. I think the mysteriousness and irieness of the commercial will make people very curious as to what kind of vehicle Honda has created and why it is "for the ages".
"Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorships to branded utilities." Chapter 4. page 5.As for the social media aspect of it all we hope to get 'sponsored' by the websites and have our ads all over peoples news feed, this will help get the word across to some of our target market which is young women 18-24. Since most young women and now mothers use social media it would be the perfect way to get our product noticed! With all of these tactics we know that our target market and even a knew market we didn't think of will buy the HR-V.

Week 7 EOC: The Pitch

The car I have chosen for my final project is the Honda HR-V. I chose this car mainly because I own i and because it is a very amazing car. With the Honda HR-V the target market would be for small families and young women 18-24, we think of this car as a family oriented car and for the ages. It may not look like this car would fit with young women but once you get the feel of the car and how it flows it will definitely grow on you. The Honda HR-V is a 4 cylinder, 141 horsepower, great gas mileage, starts at just $19,200, and comes in many different colors. Touch, pinch and swipe through music, podcasts and more. All you need is a compatible smartphone.The 7-inch touch screen makes it easy to access music, podcasts and more. Helps adjust brake pressure and engine power in the event of oversteer or understeer, helps prevent wheel lockup and retain steering control during hard braking. One HR-V Fits all with up to 58.8 cubic feet of cargo space, and you've got room for more than what you need. The HR-V is a cross over of style and versatility.

Week 5 EOC: Super Bowl Commercials

Who? Helen Mirren for Budweiser Super Bow 2016 commercial.

What? She is talking about how stupid it is that people still drink and drive in the day and age.

Where? People all over the world still drink and drive.

When? Drinking and driving can occur and be seen at any time of day, especially on days like Super Bowl Sunday.

Why? Because they think thats their only way, they don't want to spend money on a cab or an uber, most likely think that they're well enough to get behind the wheel, and most definitely don't want to go back and get their car the next day.

How? I think with this Ad, it is getting the message across that drinking and driving isn't okay and will never be okay and if you still do it then you are putting yourself, and someone else in danger.

Week 4 EOC

To me this ad means that woman are obviously still getting their periods and i think this ad is sending a beautiful body positive and intersectional ad for period friendly underwear for women and letting them know that no one should be embarrassed of their period.







Muslim women, women here in America, and women all over the world still have sexist customs pushed on them because thats how their parents did it or thats how their husband thinks. Women of today are more independent than ever and its an amazing to me that sexism and sexist customs are still alive and well. This ad just shows me how women are still viewed in this day and age.












Dove is one of those companies who makes women feel empowered no matter what shape, size, and even age! This ad is about making all women feel beautiful because when most women get olde they don't think they are as beautiful as they were when they were young. If you are 'withered' or not you are still a woman and still as beautiful as ever.

Week 2 EOC: Red Bull AD

Red Bull is an energy drink company created in 1996. Red Bull is a company that focuses on bringing a new and better dynamic and really like to focus their attention on real life. They've been teamed up with Nascar, sponsor many extreme sport motorists such as Travis Pastrana and many others. Red Bull is said to be a "youthful" drink and sends their message mainly to the youth of today but seem to have changed they ways and now seem to be sending their messages to people of all ages. Red Bull obviously doesn't give you real wings but what it means is to "get your balls back" and that with red bull you can do anything which I guess is a really cool message to send to anyone at any age.

Week 1 EOC: My Voice

Growing up my parents were really poor and we had to sleep in hotel rooms for months on end and constantly stay at many different family members homes basically inconveniencing everyone around us but my parents still worked as hard as they could to give us everything we wanted whether it be a Christmas present, an education or just to keep us fed. Even though my dad never really had money to give away or share he never hesitated to help others around him who had even less than he did. Seeing my parents struggle greatly but still try to help others who had less than them has made me the person I am today.  Most people probably wouldn't say that they are happy or grateful to have been extremely poor at some point in their life but  I am, it taught me about what is truly important in life and that kindness goes a long way. Without growing up the way I did I wouldn't know the value of family or wealth and definitely wouldn't be the kind, hardworking girl that I am today and I wouldn't have learned so much from my parents. After my dad passed away a few years ago my mom knew she needed to try even harder to give my siblings and I the life she knew we deserved and now we live in huge house in a beautiful neighborhood and she did it all on her own and I couldn't be more proud of her. My dad passed away my freshman year of high school due to police brutality. I remember that night like it was yesterday, my mom cam home without him which was really unusual because they did literally everything together so when she came home and he wasn't with her I knew something was wrong. She came into the house with my grandparents and I asked her where my dad was and she looked me in the eyes and said "he's gone, they killed him" I chuckled due to shock/disbelief and proceeded to ask the question once more and she began to cry and answered the question same as before and all I remember was screaming and my family members grabbing me because I trying to run out of the house. I wanted to run because I thought if I ran then I could run away from all of my problems and everything would be okay if I did so if that makes any sense. Once it all "set in" that my dad was never coming home I stayed in my bedroom for a whole week. When I finally began to go to school again I became uninterested in everything and became distant with friends and family. I started seeing a grief therapist and things didn't seem as bad as I was making them for myself. Yes, I lost the most important man in any girls life but I know my dad wouldn't have wanted me to be as sad or "depressed" as I was, he would've wanted me to enjoy my first year of high school and that's what I did. It still hurt and felt weird that he wasn't and isn't around but like they say "time heals all wounds". I'll be honest and say that time will never heal this wound but it'll come very close to doing so. As the years go on and I go through things that I know he would've wanted to be present for such as dropping me off at my prom, my high school graduation, or even walking me down the aisle one day my heart hurts and the wound seems to get deeper even if its just for a second. I miss my dad very much, we butted heads often but he was my best friend. He taught me amazing things in his life time most of the time not even with his words but with his actions and I will thank him for everything till the day I die and I will teach my siblings who weren't fortunate enough to have gotten as much time with him as I did. By just looking at me I'm sure you wouldn't have guessed that I have been through so much in so little time which is why they say "never judge a book by its cover" because you never really know someone by just looking at the way look or act. Since when I was growing up we didn't have a lot of money I never thought my dream of becoming a stylist or designer would have come true. Usually when you're young your childhood dreams die along the way, you know like when kids dream of becoming astronauts or firemen but I'm glad mine never did and that I'm actually following through with what I've always wanted. 

Week 1 EOC: Volkswagen Lemon

The Volkswagen Beetles was a car designed by Adolf Hitler during WWII for high speed and size. This ad was created by a Jewish man named Doyle Dane Bernbach after he was hired by Volkswagen to introduce the Beetle in the 60's. The ad was so radical mainly because their past ads were just informational based. The company questioned who would buy the car because it was very small, most thought it was ugly, many other manufacturers were building bigger cars, plus the car was manufactured in Germany at a plant built by the Nazi Party so they wanted an ad that would get peoples attention. Although the ad was called 'Lemon' the Beetle was far from it at the time.