Promotion

For promoting our product we are going to be putting ads in magazines and those TV billboards located in all the night life on the strip. Since our target market is mostly for younger women who do read magazines and stay in touch with the night life we think these promotions would be perfect. "A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution. The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand." Chapter 2. Page 15. With the TV billboards we hope to get at least 7-10 seconds of air time to show a short commercial or even just a photo with our vehicle in front of a monochromatic black/gray background, the slogan in semi large white lettering, and brand of our company. Simplicity can be a key to success in the advertising world because we don't want to confuse our market with what it is that we are selling, we want it to be "simple, straight forward with a no non-sense approach — Stephan Fechtor" Chapter 2. Page 20 and we think it will greatly work to our advantage.  Now for the magazine advertisements we want it to be very simple swell because like I said before we do not want to confuse our market. We are thinking of a side view of the car, door open with you able to see some of the inside features such as the leather trimmed interior, fuel gages, touch screen module in center of dashboard and many others. We want to show the market what they are getting when they purchase this vehicle! "We also believe that the best way to reach customers...is to offer them something they will value." Chapter 9. Page 162. We want to show them what they will miss if they do not purchase this vehicle.