Week 3 EOC: Ethics in tobacco

HOW TO FRAME A SCENARIO

• 1. Determine the scenario: What happens in this frame?- a 'doctor/physician' is holding a pack of cigarettes
• 2. What is the setting? What are the conditions?- no real setting just what looks like the 'doctor' handing out a pack or cigarettes.
• 3. Who are the people or groups?- people who don't want to cough as much when smoking their cigarettes.
• 4. What is their point of view around this specific experience? - to let people know that LUCKIES are less irritating on your throat than others.
• 5. What are their goals?- getting people to buy their cigarette.
• 6. What are their assumptions? What are their perceptions?- that if people think they are less irritating on your throat causing you to couch less that people will buy them.
• 7. Are there conflicts? Is there cooperation?- yes there are conflicts because people will believe it and cooperate and buy the product.
• 8. What are the outcomes?- people will become curious about the product and buy the cigarettes